Cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend. Cryptocurrency marketing revolves around better branding, website, and digital platform design. As the number of coins and ICOs increase in the market, new and existing crypto coins need to stand out. The most successful business in the space will evolve its design and marketing strategies to meet global standards. Cryptocurrency marketing must target to improve coin utilization, brand value, and web presence.